I love beautiful glowing skin, I mean who doesn’t? But I do need a little bit of help sometimes to even out my skin tone, maybe just something light for daytime or a little more for work or evening. Foundation and concealer are my friends….especially with little ones running around. Since foundations cover a large area of your body and they are applied daily, it’s always a good idea to pick a non-toxic clean beauty foundation. Through my years as a makeup artist and working at the magazine I have tried a ton of different foundations from conventional to green beauty foundations. Luckily for us they have made vast improvements in green beauty. On my quest to “green my kit” and find a replacement for my beloved Giorgio Armani Luminous Silk Foundation, I have found a bunch of really fantastic foundations with beautiful coverage and great staying power.
The issue with foundation:
Most conventional foundations have a plethora of nasty ingredients in them, one of them being parabens which are a synthetic chemical preservative that allows a product to have a long shelf life, they essentially mimic estrogen in the body and have been known to effect hormones. Fragrance is also found in foundations in which they can hide a large host of harmful ingredients.
My favorite foundation tips:
- Foundations need to be changed in different seasons, for color and texture you might need more moisture or hydration in the winter and a lighter one for the summer.
- Getting two different colors and mixing then for the summer and winter might be a great option for some people.
- Lots of the companies we mentioned offer samples which are great if you are buying them of line they help you get the right color before you commit to buying a big bottle expensive bottle.
- Finding your shade: check color on your cheek in natural light, the foundation should disappear.
- Yellow under-toned foundations will help to cancel out the redness.
- Always make sure you prep your skin so that your foundation goes on nicely.
- If you are prone to breakouts you must wash your foundation brush every day.
- Start at t-zone and work your way out.
- Cream foundation can tend to get a tiny bit dry so if using cream make sure to prep your skin before and keep it moisturized.
Cream foundations have the heaviest amount of coverage, but they can be applied with a light touch or a wet beauty blender sponge for more of a sheer coverage. Most cream foundations are water based and they have a small amount of oil which is best for most skin types. I like to use a beauty blender or foundation brush to apply cream foundation. If you try applying cream foundation with your fingers it will often go on to heavy.
These are two of my favorite foundations, they are also loved by makeup artists and have made it into my makeup kit for work.
W3LL People Narcissist Foundation, This is one of my favorite foundations. It’s highly pigmented and full of beneficial ingredients. The coverage is matte, leaving your skin feeling nourishing and glowing, it can be used as a foundation and or a concealer. The coverage is build-able and you can control if you want to apply it heavy or light. They offer samples on the site if you need to color match, plus, they offer a wide range of colors to choose from.
Ingredient rating: Rated a 0 on Think Dirty which is amazing!
Kjaer Weis Foundation, With beautiful coverage, this has to be one of my favorites as well, I use it all the time! 95% of the ingredients come from organic farming, its CCPB certified organic, gluten free, but not vegan. This product can be bought in a refillable form which is great for cutting down on waste, its cheeper and it fits perfectly into a zpallet. They also offer a nice color range with 9 colors in a variety of shades and undertones.
Ingredient rating: rated a 3 on Think Dirty which is good.
Liquid foundation is the best for oily/ acne-prone skin.
Sappho Liquid Foundation, I love this foundation it goes on beautifully with the perfect amount of coverage, it also feels light on the skin. It has a base of organic aloe juice, certified organic jojoba oil, and preserved with all natural essential oils, and it’s vegan! They offer seven colors in the range but nothing for a really dark complexion. It works great for dry skin, the coverage is build-able, this would be a great swap for the Armani foundation. Plus, its Canadian so that gives it a special place in my heart! They offer samples if you need to find the right color.
Ingredient rating: 0 on Think Dirty which is fantastic.
Price: $53, buy it here.
Living Nature Foundation, I really like this brand, the foundation goes on smooth and has great staying power also the online reviews were really positive. Its comes with a pump bottle that makes it very hygienic. The texture is non- greasy, it can get a little dry so you might want to make sure you moisturize. If you do tend to break out, I’m not sure how well this would work for you as it’s water based and does contain a few different oils infused in the product.
Ingredient rating: 2 on Think Dirty.
Price: $35.84, buy it here.
Beauty Counter Tint Skin Foundation, This is a lightweight foundation with build-able medium coverage. I really like this product and find myself using it quite often. I like that it covers but it goes on light and you don’t feel it sitting on top of your skin, it’s so light you tend to forget you are actually wearing foundation. Its also hydrating and blends out well. Beauty counter has great company standards which is always a bonus. The color range comes in about nine shades I would say they have a shade for just about everyone.
Ingredient rating: EWG rated 2
Price: $41, buy it here.
Koh Gen Do Moisturizing Foundation, I find that this foundation works really well it covers nicely and stays, this is also super popular with a lot of makeup artists. They have infused some beneficial ingredients into the foundation like jojoba oil to help retain moisture and it does not break you out like a lot of foundations can tend to do. I would definitely feel comfortable having these foundations in my kit and using them on set due to their staying power. The coverage is light but build-able, there are light reflecting particles with finally milled mineral pigments. Keeps skin moisturized without feeling oily. I have to note that its a little hard to figure out the right color, there are 9 colors in this range and they do work really well for light or asian skin tones, however their are not very many colors for darker skin tones.
Ingredient rating: Could not find rating but the ingredients check out pretty clean.
Price: $62, buy it here.
Vapour Atmosphere Foundation, These contain 70% organic ingredients, 30% natural minerals and vitamins. At Vapour they will personally help you find the right products and shades. You can call and they will talk you through picking a shade. The coverage is medium, a little oily which makes it good for dryer or mature skin types that are not prone to breakouts.
Ingredient rating: 3 on Think Dirty which is great.
Price: $50, buy it here.
ILIA Foundation, I have to say I really like this foundation, it contains lots of beneficial ingredients like aloe vera, green tea, and rosemary extract. The coverage is light to medium and it stays on really nicely all day. The color range of shades is pretty wide as well.
Ingredient rating: I couldn’t find this on Think Dirty but the ingredients all check out pretty clean and the other products in their range all check out really well.
Price: $44, buy it here.
Gressa Minimalist Foundation, If your not familiar with serum foundations they are pretty amazing. I was a little hesitant at first because I’m prone to break outs but this product works great. Check out our review here.
Ingredient rating: This is a fairly new product so not yet rated… but ingredients all checked out clean.
Price: $48, buy it here.
Ere Perez Oat Milk Foundation, This is a non-greasy formula that incorporates natural oats known for their nourishing consistency. I would call this a medium coverage foundation. The consistency is a little dry so it might no be ideal for dry skin but it could work good on acne prone skin. The range only comes in four colors so that is a draw back too.
Ingredient rating: I couldn’t find this on Think Dirty but the ingredients all check out pretty clean.
Price: $39.90, buy it here.
Pressed Mineral Foundation
I like pressed powders because they are not as messy and you don’t have as much of an issue with the loose talc being inhaled. The skin does not tend to absorb talc because the particles are to big its just you have to watch out to not inhale it. Powder foundations work good on oily skin. I like to sometimes use a tinted moisturizer and top it off with a little pressed mineral foundation for a light day look.
Alima Pure Pressed Foundation with Rosehip Antioxidant Complex, I love to use this as a powder vs using it as a foundation. I think this works really well to set foundation and avoid shine. I love that its natural and its also a pressed powder which are often hard to find in natural products. I like that you can also purchase refills of this product in the compact to reduce waste also for makeup artist’s you could get a bunch of different colors and have them in a z pallet. The range has 12 different shades so they can pretty much work for any skin tone. As a foundation this works well if you like powder foundation and you are going for a light coverage with matte finish.
Ingredient rating: 3 on Think Dirty.
Price: $22 refill, $34 for the powder with a case. Buy it here.
Modern Minerals Foundation, If you are a fan of loose powder mineral foundations the Modern Minerals foundations do work really well and they come in a large color range suitable for most skin tones. The powders are light weight with a matte finish. For me I’m not a huge fan of loose and powder foundation but if you are these are really fantastic, also you can order travel sized ones if you want to get a true color match.
Ingredient rating: No rating yet but ingredients checked out pretty clean.
Price: $20, buy it here.
Antonym Mineral Foundation, This pressed powder mineral foundation is housed in a sustainable bamboo container and is Ecocert certified. The coverage is light, and the powder also brightens. Again, I like that this is in a pressed form and that it goes on really light. I would use this as a powder to set foundation or you could use this all over your face as a mineral foundation. I love that this brand is EcoCert certified, this is a super hard certification to get and one that you can trust.
Ingredient rating: No rating yet but ingredients checked out pretty clean and its EcoCert.
Price: $38, buy it here.