I recently had the pleasure of chatting with Annie Tevelin, the passionate, inspiring force behind one of my favorite green beauty brands, SkinOwl. What I love about SkinOwl (besides the fact that their products really do improve your skin) is that it’s offering something truly different. Read on to find out what drove Annie to create SkinOwl and what’s next for this amazing indie brand with a cult following.
Lauren: We want to know your story.
Annie: I struggled for years with skin issues and after countless visits to dermatologists and tons of money thrown into facials and products, I was left with minimal positive results. I realized I was just like millions of other women who had nowhere to turn. It was then that I realized my results were in the INGREDIENTS of the products I was using vs. what was being marketed to me.
I decided to study Cosmetic Chemistry at UCLA, giving me the knowledge to create a variety of facial oils which could heal my skin from within. In 60 days, my cystic acne was gone. All of my scarring and dark spots got better with each passing day. Within three months, I looked like a different person and I felt so much more confident. From this success, I knew I wanted to share these products with the world. SkinOwl became the product line as well as a consulting company, wherein we helped women select the best skincare and makeup based on their concerns. In creating SkinOwl, I knew I wanted to achieve three main goals:
I wanted people to see results overnight
I wanted to provide more than just skin care, but deliver a core component of total self-care too
I wanted women to feel like they had a safe skin-haven to ask questions and receive quality advice in what can often be seen as a confusing industry
L: Who is the SkinOwl?
A: The SkinOwl is my alter ego. I spend countless hours studying every product under the sun, so that I can consult with women and give them sound, sage advice with concern to what they put on their skin. When you know how ingredients work, you’re able to listen to someone’s concerns and truly deliver the best product for them. It’s not about marketing or pretty packaging all of the time. It’s about giving women something that works. And makes them feel GOOD when they put it on. In my eyes, “The SkinOwl” was the messenger of beauty wisdom in an often confusing industry.
L: What efforts does Skin Owl make to be a natural, earth-friendly brand?
A: For starters, everything is Made in the USA. From the shipping materials, to the product packaging, to the letterhead. Additionally, every “paper source” used by SkinOwl is derived from recycled materials. Everything from our eye cream box to the boxes we ship people product in. It’s all GREEN. And of course, all of our products are non-toxic. None of the ingredients are hormone disruptors or synthetic in nature. They are all sourced from nature and sustainable.
L: What inspired you to create Argan Infusions and what did you find so special about argan oil as an ingredient?
A: I was always the consumer who had 6 creams in their medicine cabinet. A day serum, a night serum, a day cream, a night cream. I saw something new and I’d buy it. I was constantly looking for the next big thing. In the end, I realized this wasn’t something I was always proud of. I wished for ONE product that could so it all and do it all WELL. I didn’t want a mediocre, all-in-one product. I wanted the fiercest multi-tasker in the world. Argan Infusion exceeded that goal, in that there was an infusion for everyone, and at the very foundation, it was an anti-inflammatory. With all of the stress people put themselves through, anti-inflammatories change the skin from within.
While Argan Oil is a “trendy” ingredient, it has truly stood the test of time. It not only changes peoples skin, but its a “do good, look good” product. Argan oil production means that argan trees are now seen as a valuable resource. As a result, their preservation is extremely important. Plus, Argan oil production is frequently carried out by women’s co-operatives & has provided a steady income for many women and their families, improving the social status of some women. The way I see it, it’s a win win!
L: Tell us about Skin Owl’s other product offerings.
A: We’ve got our three facial oils, a body oil and an eye cream. We covered the basic skincare needs & most of the areas women want to feel good about.
L: What’s next for the brand?
A: We want to grow the product line and we’re excited to partner with some new amazing skincare boutiques all over the country. We will be traveling around the US doing different events, with a focus on education, skin consultations and truly feeling beautiful. Also, a fun new surprise coming over the holidays, but you’ll have to wait and see 🙂
L: What are your favorite beauty products on the market?
A: Tammy Fender’s Epi-Peel: Im obsessed. It is an amazing scrub that instantly brightens and decongests my skin, mostly after a long flight. It is one of the best scrubs I’ve ever used! I love Jouer Cosmetics’ Luminizing Moisture Tint. It is the perfect coverage for summer and leaves me with a very natural dewy glow. It is my go-to for sure! I love Mineral Fusion’s Ultimate Moisture Face Wash because it is is a little like a gel, a little like a cream, and a little like a mousse. It’s the best cleanser I’ve ever used by far. Clean as a whistle!
L: Tell us 3 of your favorite beauty tips?
A: I have always kept my eye creams in the refrigerator. The chill allows the eye cream to de-puff instantly. It is the most refreshing thing you can do if you’re coming off a long flight or late night. I douse my face in Coconut Oil or our Geranium Argan Infusion Oil and I steam my face with boiling water on my stove with it on. A super easy DIY moisture mask! It penetrates amazingly and leaves my skin glowing and nourished beyond belief. Sometimes if I run out of bronzer, I take my shimmery bronze eyeshadows and put them in a blender with my moisturizer. It gives you an amazing DIY cream bronzer. Throw in an ice cube and the chilliness actually slenderizes.
EXCLUSIVE GIVEAWAY FOR PINK KALE READERS!
Here is how to enter.
Giveaway will end July 29th. This is valid for US and Canadian residents only.