Our Mission: Welcome to Pink Kale! We are a conscious beauty and lifestyle blog. Pink Kale was created to give you a conscious, modern approach to beauty and lifestyle. This site will cover green beauty reviews, looks, wellness, tips&tricks, recipes, local spots, guys, kids, “greening up a makeup kit”, and great internet finds. Knowing how time starved people are these days, we aim to bring you information and ideas that are easy and obtainable, and help you to find those items that are stylish, affordable and most importantly, eco friendly. At Pink Kale our goal is to be as green as we can, but we also know that life can and does get in the way sometimes, so we try and do our best to be as realistic and practical as we can with our efforts, all while trying to make a positive difference in our world!
We will only place reviews on products & places that we like and have actually used, and are not paid for reviews unless otherwise noted. The focus of our product reviews are products without synthetic chemicals, fillers, parabens or other toxins. For our product reviews, we test the products, and research them on line and also at Environmental Working Group to uncover their ingredients and make sure they’re clean and green. Not everything is 100% organic and natural, but we do our best to try and find products that are as clean as possible, and yet still have the effectiveness you demand.
Pink Kale is based in Los Angeles, California.
Dawn Shand Johnson – Founder / Managing Editor
Shannon Lee Bowen – Contributing Editor
Danielle Kelly – Contributing Editor
Brett Lynch & Wesley Horton – Graphic & Web Design
Bryce Johnson – Literary Editor & Guys Contributor
Dawn Shand Johnson - Founder / Managing Editor
Born and raised in beautiful Vancouver Canada, I moved to Los Angeles to marry the love of my life and work as a freelance makeup artist in print, television, and film. I also worked my way up to become the Beauty Editor for LA based fashion & beauty magazine Genlux, which I worked at for over 5 years.
My inspiration to start a healthier and greener lifestyle came when I got pregnant with my first child. After reading “Not Just a Pretty Face” by Stacy Malkan, I was determined to learn everything I could about the products we use every day and the “stuff” we put on and in our bodies. I even got my husband and I to commit to eating a mostly plant based diet! Spending hours on-line researching health tips, organic beauty products, and lifestyle advice, I was able to take on a few “green” stories at Genlux, but found it difficult to cover all the conventional products when my heart just wasn’t in it.
After getting pregnant with my second child I decided to leave Genlux and become a full time mom, all while trying to launch my own beauty conscious website. Totally underestimating the amount of work it takes to raise two little ones, I was a little late getting to the site, but I’m so happy to say that I’m finally back at it and working every day to realize my dream. I’ m super passionate about health and beauty and wanted to compile all the information I’ve learned over the years as a make-up artist, beauty editor and researcher, and share with you everything I’ve learned. And so, Pink Kale was born!
I feel like My transition to a healthier lifestyle is a work in progress, I’m certainly not perfect all the time but I keep pushing to look for new ways to be greener, smarter, healthier, and conscious about the choices we make concerning our health, lifestyle, and beauty. I want to help save time, money, and find recipes, products, and ideas that are easy and effective. As my children are getting bigger, I’m in the process of getting back to doing more freelance makeup work, as well as “greening up my makeup kit”, which I am excited to say we will cover in detail on Pink Kale! So thank you for joining me on this journey, together I hope we can change our expectations of the products around us, and empower ourselves and future generations to live a healthier, more beautiful, and more eco conscious life.
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Pink Kale is a matter of opinion. The content of our site is checked for facts, spelling and grammar (but we are not perfect and make mistakes sometimes). We welcome friendly feedback that helps us improve our site. Just email us at firstname.lastname@example.org
Layouts and graphics on this site are solely for the use of Pink Kale unless otherwise noted. We love to share, and if you are going to use our info please credit Pink Kale.
Brands don’t pay to be featured on Pink Kale editorials unless it is a paid sponsor and will be noted. If we feature another parties info or images we will credit them for that.
On occasion there may be an affiliate link whose products are ones that we approve of.