- About -
Pink Kale is a website dedicated to all things green beauty, we believe that beauty and wellness go hand in hand. Exploring ways to green your beauty routine and health, through green product reviews, beauty tips, treatments, inspiring profiles, interviews, wellness, plant based eating, and a curated shop section full of our favorite safe, effective, non-toxic beauty and wellness items we aim to find great alternatives that don’t cost our health or the environment. We want to make this journey into wellness simple, accessible, affordable, inspiring, and fun for you and for your family.
Pink Kale was started by Eco Friendly Makeup Artist & Beauty Editor Dawn Shand Johnson in 2015 and is based out of Los Angeles.
Who is behind Pink Kale?
My name is Dawn Shand Johnson and I’m a freelance eco-friendly makeup artist and green beauty editor. I have been doing makeup professionally in Los Angeles for the past 13 years for photo shoots, magazines, celebrities, events and for TV & Film. I am proud to say my makeup kit is almost completely green with the exception of some conventional products that I occasionally use for set work. I was the Beauty Editor of an LA based fashion and beauty magazine Genlux for 5 years, I also blog and do freelance beauty writing. I was raised in Vancouver Canada but have called Los Angeles home for the last 12 years, where I live with husband and two small children daughter Charly 6, and a son Walker 4. You can check out my makeup portfolio here.
Why Pink Kale?
I’ve always had a foundation in healthy living, as a child I went to a naturopath and eat pretty healthy. In my late teen’s and early 20’s I over plucked my poor brows, wore revlon lipstick, loved french fries, coffee, cigarettes, vodka, acrylic nails and tanning, (when I actually write that out I sound like a little crazy…but hey, it was the late 90’s) my idea of healthy living was eating low fat and sugar free food which at the time was thought to be healthy.
My path to wellness has really been a journey I started adapting a healthier and greener lifestyle when I became pregnant with my first child. I read a book that forever changed my life “Not Just A Pretty Face” by Stacy Malkan. It inspired me not only to green my beauty routine, makeup kit and life, but to learn everything I could about the products I put on my skin and the effect they have. At the time I was a freelance makeup artist and Beauty Editor for LA based Fashion and Beauty magazine Genlux. It became more and more difficult to write about conventional beauty products when my heart…and skin was just not in it any more so I decided to leave Genlux.
When I was pregnant with my second child I got a lot more into wellness….what can I say, my babies were and continue to be very inspirational! I couldn’t eat any meat during that time as I had a strong aversion to it, and while I was nursing I couldn’t have any dairy so it was a little bit of a natural progression, then my husband and I watched the incredible documentary ‘Forks Over Knives’ and that was it we were inspired to make some serious changes. It has been an ongoing shift for us, we pretty much stick to a whole foods plant based diet and I’m working on getting our picky eating kids to do the same. I feel like eating plant based has really increased my wellness knowledge and awareness it’s a work in progress and a continuous journey. I try to take it little by little as I feel that this is a better way that will hopefully help to make some life-lasting changes. But as we all know life is about balance and I do really like the 90-10 ration when it comes to healthy living allowing for some wiggle room especially with the kids. I love finding and creating yummy plant based recipes that have few ingredients and that my kids will actually eat and love!
I’m super passionate about green beauty, wellness, plant based eating, researching for myself, my family and for Pink Kale. I think beauty encompasses all things wellness, its not just what you put of your skin but what you choose to put in your body and mind. In creating Pink Kale I wanted a website dedicated to exploring wellness, my love of green beauty, finding effective non toxic products, things that are accessible, affordable, good for you and the planet.
Pink Kale is mostly written by me but we do have contributors from time to time.
Here is a cute picture of my husband and my little loves.
I’m a freelance eco friendly makeup artist click here to see my portfolio here. I’m based in Los Angeles if you want to book me for makeup jobs, personalized makeup lessons, or need help greening your makeup bag we can do it in person or on Skype, please email me at email@example.com
Please also contact me if you want to contribute, writing, sponsorships or anything like that!
Reviews & Submissions
We are passionate about working and connecting with people in the green beauty and wellness industry that share our philosophy’s.
We only post reviews on products and places that we like and have actually tried or visited. We are not paid for reviews unless otherwise noted. The focus of our product reviews are items that do not contain synthetic chemicals, fillers, carcinogens, phthalates, sulphates, parabens or other toxins. We test the products ourselves and research them online and via the Environmental Working Group. We do our best to find products that are as clean, non toxic, organic, sustainable, have naturally derived ingredients, fully disclose ingredient lists, have good ethical transparent business practices, fair trade, cruelty free, have a charitable element, indi brands, certifications, yet still effective.
All editorial reviews are independent and provided by us and not through the companies or their reps. Our reviews can be positive or negative depending on the experience, we don’t provide reviews prior to publishing them.
We require 4-6 weeks in order to try and review products. Please submit full sized samples to try out as we need to photograph and experience them as the customer would.
We are always searching for exciting info, news, trends, ideas, tips and products. We welcome your suggestions. Email us at: firstname.lastname@example.org
This will be done a case by case basis and they will be noted on the post if done. The sponsorship must be in alignment with our message, views and product standards.
We will accept guest post if you can email email@example.com for more details and if they align with our site.
We love to do giveaways and reward our readers. Again these must align with our standards and our site. We will not ship the giveaway items our selves.
At times we will have affiliate links on our posts or in our shop section, pinkkale.com does receive a small commission for these and this goes toward our site up keep.
We will accept advertising only if it aligns with our site and our standards. Contact us for more info firstname.lastname@example.org
General Feedback & Questions
We hope you’ll send us your questions, comments and ideas, as we are constantly improving our site. Email us at: email@example.com
All content on Pink Kale is a matter of opinion. We fact-check our content and aim for proper spelling and grammar (but we’re not perfect and sometimes we make mistakes). We welcome friendly feedback that helps us improve our site.
Layouts and graphics on this site are solely for the use of Pink Kale unless otherwise noted. We love to share; if you re-post or repurpose our information anywhere online or in print, please credit Pink Kale.
Brands don’t pay to be featured on Pink Kale unless explicitly identified as paid sponsors. If we feature another party’s information or images, we will credit them for that.
Medical Disclaimer – This site does not represent professional medical care, seek out medical advice from a professional health care worked if needed.
On occasion we may include an affiliate link whose products meet with our approval.