About Pink Kale
In setting out to create Pink Kale our goal was to have a place that encompasses all things green beauty and healthy living, and even if it may sound cheesy we truly believe that beauty really does start from the inside. We want to inspire you to add a little green to your routine.
We aim to find you items and beauty products that are not only eco friendly but simple, affordable, chic and healthy. As we all know life can get very bust at times and the amount of information out there can be overwhelming to say the least, which is why we aim to simplify things by doing the necessary field work for you. At Pink Kale we work on curating green products from good companies with good standards, doing reviews, finding natural beauty treatments, inspiring fitness stories, interviewing people who inspire us, testing and tasting plant based food, providing health and wellness tips, and searching out the answers to all of your green beauty questions. Pink Kale is a destination for the like-minded who are interested in a healthier, greener lifestyle that is affordable, obtainable, sustainable and of course beautiful. We hope that you enjoy using PinkKale as much as we enjoy working on it!
Pink Kale is based in Los Angeles, California.
DAWN SHAND JOHNSON — EDITOR IN CHIEF / FOUNDER
Born and raised in beautiful Vancouver, Canada, I now live in Los Angeles with my husband and two children and have for the past thirteen years. Since moving to LA I have worked as a freelance makeup artist in print, television and film, (check out my makeup site dawnshandjohnson.com ) I also served as the Beauty Editor for L.A.-based fashion and beauty magazine Genlux for over five years.
I was inspired to start living a healthier, greener lifestyle when I became pregnant with my first child, around that same time while at Genlux I read a press copy of “Not Just a Pretty Face” by Stacy Malkan which would change the course of my life forever. I became inspired and determined to learn everything I could about the products we use every day and the “stuff” we put on and in our bodies. Along my journey to a healthier and greener lifestyle I was inspired to change my career path and felt that I no longer wanted to write about conventional beauty products or use them on my makeup clients. I quit my job at Genlux and started Pink Kale, a place where I could pursue my passion of green beauty, editing, green makeup, plant based eating, wellness and healthy living.
My transition to a healthier lifestyle is still a work in progress, as are all things in life which are worth pursuing and I’m certainly not perfect or even close. I’m always looking to find things that are inspiring, uplifting, eco-conscious, healthy, green, easy to do, simple and affordable.
When I’m not testing the latest green beauty products, researching on my computer, or doing makeup, I’m trying to convince my kids to apply sunscreen and look for ways to get my picky eaters to eat more veggies!
A funny fact about me: I love gangster rap and bad Lifetime movies.
Time I get up: 6 a.m. — I have to get up to meditate and get ready before my kids wake up.
Hobby: Hanging out with my husband and kids, and reading
Go-to snack: Almonds and raisins
Favorite restaurant: Crossroads on Melrose
TV show I love: “Sons of Anarchy” and “Teen Mom”
SHANNON L. BOWEN — EXECUTIVE EDITOR
My first true love was the written word. As a child, at the end of each trip to the local library, I took out as many books as my arms could carry.
I started writing for magazines over a decade ago, covering an array of lifestyle, travel and entertainment topics and holding various editorial positions at Brentwood Magazine, FashionLA, Genlux and The Hollywood Reporter.
After years of writing about Hollywood, I became part of it, working for the executive producer of Fox’s “American Idol” and “So You Think You Can Dance.” I went on to manage Nigel Lythgoe Productions, then moved on to independent producing. My recent projects include a web series about animal rescue for PetSmart Charities and actor/producer Josh Duhamel and a new series for Animal Planet that will debut in 2015.
When I’m not reading, writing or producing, I’m practicing yoga or looking for adventure in my hometown of Los Angeles.
A funny fact about me: I can pick a whole fish clean using only chopsticks.
Time I get up: When I’m in production on a show, it can be any ungodly hour. The worst thus far was 3:30 a.m. Otherwise, a leisurely 7:00 a.m.
Hobbies: Yoga and more yoga, boxing, spinning, running, hugging other people’s dogs, listening to public radio, studying foreign languages, traveling and drinking bourbon
Go-to snack: A protein shake with an entire bag of spinach in it
Favorite restaurant: Hama Sushi in Downtown L.A
TV shows I love: “House of Cards,” “Downton Abbey,” “The Walking Dead,” “Archer,” “Californication,” “Buffy the Vampire Slayer” and “Angel” (yes, I know those last three are off the air).
Vice: Men with accents
SEEMA SHARMA – HEALTH AND WELLNESS CONTRIBUTER
Seema Sharma worked as an ER physician for 7 years. Her life didn’t look or feel the way she wanted it to, so she decided to make big changes. She left medicine and now practices as a Health Coach and Wellness Consultant. She also enjoys teaching Yoga publicly and privately. This year is a spiritual sabbatical for her as she has jumped into all things creative. Her goal is to do one this she is afraid of each day. She believes we all have many gifts and the journey of our life is to find, uncover and share those gifts with the world. To learn more about Seema check out her site seemasharmamd.com
LAUREN HILTON-HOCHHAUSER — CONTRIBUTING EDITOR
Lauren has worked in the beauty industry for more than 13 years, in public relations, where she represented a variety of beauty brands such as Alterna Haircare, Hourglass Cosmetics, DuWop, L’Oreal and Bliss Spa, as well as working as a freelance writer. After having children, living a green lifestyle became more of a priority to her, and she began researching ways to live a cleaner, more eco-friendly life. As a beauty junkie, this meant switching to natural beauty products that were free of harsh chemicals. In addition to caring for her two toddlers and running her own PR company, Lauren spends her time scouring the globe for the best natural beauty products on the market. She’s excited to share her favorite finds with Pink Kale readers!
Funny fact about yourself: I am still scared of aliens, ghosts and crazy people under my bed, in closets, behind shower curtains and around the house!
Time you get up: 6:45 a.m.
Hobby: Cooking and baking, hiking, yoga, barre class, traveling and DIY home design projects
Go-to snack: Almond butter and apples
Favorite restaurant: Da Paolino in Capri, Italy. Sitting outside on the terrace under the lemon trees is heaven.
TV shows you love: I debated telling the truth here, but here it is: The Real Housewives of Orange County, New York, New Jersey, and Beverly Hills.
Cause: Beauty Bus Foundation
KATIE BACCARO — FITNESS CONTRIBUTOR
Originally from Connecticut, Katie has spent the last 15 years in Los Angeles, where she has worked as a television and film producer. Katie has a passion for fitness. She loves taking hikes with her dog Monkey and she works out every day, even when she has super early call time on set. Katie loves working out with a trainer, boxing and trying out new workout classes. Katie is determined to take the Beyonce workout class in NYC one day, and she loves Wille Geist, a good lobster roll and a massage.
Funny Fact about yourself: I can recite the entire movie, “Pee Wee’s Big Adventure.” (I really can.)
Time you get up: 5 a.m.
Hobby: Anything athletic
Go-to snack: Protein smoothie
Favorite restaurant: In LA, The Little Door
TV shows you love: “Arrested Development.” I watch the episodes over and over.
Vice: Pahty, pahty! Just joking! Really? Probably craft service.
Cause: I really should get one of these…I’m the worst.
Brett Lynch & Wesley Horton — Graphic & Web Design
Bryce Johnson — Literary Editor & Guys Contributor
Reviews & Submissions
We are passionate about working and connecting with people in the green beauty and wellness industry that share our philosophy’s.
We only post reviews on products and places that we like and have actually tried or visited. We are not paid for reviews unless otherwise noted. The focus of our product reviews are items that do not contain synthetic chemicals, fillers, carcinogens, phthalates, sulphates, parabens or other toxins. We test the products ourselves and research them online and via the Environmental Working Group. We do our best to find products that are as clean, non toxic, organic, sustainable, have naturally derived ingredients, fully disclose ingredient lists, have good ethical transparent business practices, fair trade, cruelty free, have a charitable element, indi brands, certifications, yet still effective.
All editorial reviews are independent and provided by us and not through the companies or their reps. Our reviews can be positive or negative depending on the experience, we don’t provide reviews prior to publishing them.
We require 4-6 weeks in order to try and review products. Please submit full sized samples to try out as we need to photograph and experience them as the customer would.
We are always searching for exciting info, news, trends, ideas, tips and products. We welcome your suggestions. Email us at: firstname.lastname@example.org
This will be done a case by case basis and they will be noted on the post if done. The sponsorship must be in alignment with our message, views and product standards.
We will accept guest post if you can email email@example.com for more details and if they align with our site.
We love to do giveaways and reward our readers. Again these must align with our standards and our site. We will not ship the giveaway items our selves.
At times we will have affiliate links on our posts or in our shop section, pinkkale.com does receive a small commission for these and this goes toward our site up keep.
We will accept advertising only if it aligns with our site and our standards. Contact us for more info firstname.lastname@example.org
General Feedback & Questions
We hope you’ll send us your questions, comments and ideas, as we are constantly improving our site. Email us at: email@example.com
All content on Pink Kale is a matter of opinion. We fact-check our content and aim for proper spelling and grammar (but we’re not perfect and sometimes we make mistakes). We welcome friendly feedback that helps us improve our site.
Layouts and graphics on this site are solely for the use of Pink Kale unless otherwise noted. We love to share; if you re-post or repurpose our information anywhere online or in print, please credit Pink Kale.
Brands don’t pay to be featured on Pink Kale unless explicitly identified as paid sponsors. If we feature another party’s information or images, we will credit them for that.
Medical Disclaimer – This site does not represent professional medical care, seek out medical advice from a professional health care worked if needed.
On occasion we may include an affiliate link whose products meet with our approval.